2013 Online Campaign - ''Make Fresh Memories''
Context : Natrel wish to win more shares in the Lactose Free Market. Natrel Lactose Free (LF) is the only Canadian brand that truly delivers “the real fresh taste of real fresh milk, without the lactose”. Therefore, the only brand that can provide the cherished authentic experience of dairy to the lactose intolerant community.
The thinking : We’re going to celebrate the goodness of milk and cream with the lactose intolerant (LI) community. With Natrel, milk doesn’t have to be a four-letter word: Natrel makes it possible for lactose intolerant dairy lovers to enjoy the pleasures of dairy again without the discomfort.
The concept : There was this trend online where people did a lot of ''now and then'' photos. We had the idea to tie in the milk moment into the campaign.
The work I did : Online strategy, Conception, Ideation, Tactical, social influence strategy.