2013 Social Influence Strategy - ''Food Creators''

 Credit : Photographed  Butterflyfood

Credit : Photographed Butterflyfood

 Credit : Photographed by  The Gouda Life

Credit : Photographed by The Gouda Life

Overview

Agency : CloudRaker

Client : Natrel

When : December 2013

Skills : Public relations, content strategy, social influence and social media

Context : Natrel, the Canadian diary cooperative, is more than just a white milk. The objective was to create emotional attachment with the product. The 2 rules were to respect the premium adjective of the brand and to integrate the usage of a Natrel product. 

The thinking : Who in the world love his work and has milk in his daily routine. Pastry Chef? Cook? It's kind of complex to do something due to the fact that they are really busy. And then, it hit me. The people that invest their time in cooking, photographing and posting online are truly passionate. 

The strategy : The idea was to integrate the brand in the food bloggers' routine. They are already thinking about their next creation, we only need to introduce ourselves and ask to be part of their next recipe. 

The result : We've collaborate with more than 50 food bloggers in Canada and all the content created can be up-cycle by the brand indefinitely. 

 Credit : Photographed by  The Gouda Life  for a Lactose Free Campaign

Credit : Photographed by The Gouda Life for a Lactose Free Campaign

 Credit : Photographed by Alexandre from  Trois Fois Par Jour

Credit : Photographed by Alexandre from Trois Fois Par Jour